Iowans Challenged To ‘Take The Next Step’

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Ames, IA – Iowans have heard that a key component of healthy living is to move more, natural. Live Healthy Iowa has the perfect opportunity to make it a habit. The Next Step Challenge is a 6-week pedometer based challenge motivating Iowans to move more by tracking their daily step count in friendly team competition with the chance to win incentives and prizes. The Next Step Challenge begins September 8 and Iowans can form teams of 2-10 friends, family or co-workers, designate a team captain and register now at www.livehealthyiowa.org.

Registration for The Next Step is $10 per participant and each will receive a Live Healthy Iowa pedometer; a weekly email containing activity tips, healthy recipes and fitness inspiration; access to a personal tracking page, healthy recipes and wellness information on the Live Healthy Iowa website; opportunities to win team incentives and individual prizes; and more!

“The Next Step Challenge was a great motivator for the people I work with across the state. I saw people taking the stairs more, talking and sharing about how much they walked each day. Overall it was a very positive experience!” says 2013 The Next Step participant, Suzy Card of Pella.

2014 is the fourth year for The Next Step Challenge. In 2013, over 4,300 Iowans participated and recorded over 1 billion steps, equivalent to over 641,000 miles!

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